The Frame
Our new brand asset is 'The Frame'. A simple, but eye-drawing device to help focus the audience on the subject of an image, or to hero a statement. Using this across all of our imagery and graphics helps to create synergy across our multitude of communications from each department.
If you are an agency or third party and have any question, please contact the Marketing Team marketingtools@stir.ac.uk.
Always use the master artwork for reproduction.
How to apply 'The Frame'
As shown in the examples below, this device can be used in different impactful ways. When it's used to make a hero subject stand out, it is layered behind it in a cut-out style.
'The Frame' can also be used to house an image or a key stat/infographic. Please refer to the Do and Don't sections below for further guidance.
Do
Don't
