International Study Centre
The logo is the most visible element of our sub-brand. Logo downloads are available for internal members of staff only. If you are an agency or third party, please contact the Marketing Team with your requirements marketingtools@stir.ac.uk.
Always use the master logo for reproduction.
Primary logo
The primary logo is the full colour logo in Pantone 349. The lock-up design demonstrates the relationship between the University of Stirling and ISC.
The primary version is to be used in all instances where you want to add the logo to brand communications and assets including signage, stationery, posters, brochures, etc.
Where the full colour primary logo usage isn’t possible due to contrast/accessibility issues, please refer to the secondary colour logo variants outlined below.
Secondary logo – stacked
This stacked logo version is reserved strictly for exceptional circumstances, where the format or size constraints make the Primary Logo (horizontal version) impractical or diminishes brand visibility.
Some digital platforms offer very limited real estate. When the Primary Logo is scaled to fit these narrow formats, text and key brand elements often become illegible. The stacked version allows for better use of vertical space, preserving brand clarity and integrity even at smaller sizes. See example here.
Logo variants
Black and white logos are for use in low-contrast printing, such as fax machine or photocopying. As the logo has already been created in a single colour, you do not end up with any quality loss when it is reproduced.
The black background above is not a coloured box – the visual shows what the white logo would look like against the coloured background.
Please note this black version can only be used against white – never on an Energy Green or Heritage Green background.
Suggested placement
Incorrect logo usage
Please follow the instructions below when using the logo:
- Do not use colours other than the brand colours.
- Do not distort the logo.
- Do not stack the logo.
- Do not change the typeface in the logo.
- Do not rotate the logo.
- Do not change the arrangement of the elements.
- Do not change the size of any of the logo elements.
- Do not place the logo on busy backgrounds.
- Do not place the logo in a box.
- Do not place the logo with low contrasting colours.
- Do not use the wordmarque without the crest.
Social media guidance
Partnership avatar
This avatar should only be used on social media – without any text around it. You should always use the master artwork when reproducing the avatar.
Account name and handle
In order to maintain a consistent brand presence across social media, the University of Stirling has established a naming convention for all approved accounts.
As a result, the account must follow the following naming convention:
- Account Name: University of Stirling – International Study Centre
- Handle: @UofStirling_ISC
