Contact details
About me
I have over 15 years’ experience as a Lead UX Research and Design Consultant, working on behaviour change and digital health products including the Couch to 5k and Food Scanner apps for Public Health England, as well as LLM-based digital health assessment tools. This work led me to complete an MSc in Behavioural Science at the University of Stirling, where my research focused on physical activity engagement and motivation. My PhD builds on this professional and academic background and examines inequalities in green exercise engagement among underrepresented population groups in Scotland.
• Inequalities in green exercise participation • Motivational effects of goals on physical activity behaviour • Effects of green exercise on physical activity motivation among under-represented groups
Event / Presentation
Scottish Physical Activity Research Conference
Scottish Student Sport Conference
Scottish Student Sport
The Motivational Effect of Goals on Physical Activity.
Professional Career
Head of User Experience & Digital Design
User Researcher - Health Habits (App Design)
https://www.garybirnie.co.uk/projects/phe-couch-to-5k
Lead UX Consultant for behaviour change products in health using user-centred design to promote healthier lifestyles.
Notable products:
NHS Couch to 5K
NHS Food Scanner
Lead UX Researcher & Behavioural Designer
Worked across multiple digital health services combining user experience and behavioural science to improve physical mobility and health communication.
Scottish Sports Association - Board Member
https://thessa.org.uk/home
Teaching
University of Dundee - DJCAD · 1 Semester 3rd year Digital Interaction Design Undergraduate course - Social Mobile Apps Module