Dr JuEunhae Knox

I am a Lecturer of Digital Media at the University of Stirling. My background merges literature and language with digital media, bridging studies of cultural heritage and art with new research methods and digital forms.

My PhD was the first of its kind to explore Instapoetry, contextualising this immensely popular genre within Creator Culture and the gig economy. Co-leading the inaugural global conference #Reading Instapoetry paved the way to publish the first collection of critical essays on the subject (Bloomsbury 2024), as well as a special issue on global Instapoetry (EJES 2023). I have now also expanded my work to examine the amateur professionalism of digital creators of social media literary forms on TikTok, Reddit, and Tumblr. I am particularly interested in the way that marginalised groups, from mumpreneurs to neurospicy fic writers, use these digital art forms to form tightly knit, counter-public communities. I am committed to amplifying systemically othered voices often dismissed by academic and social gatekeepers, by challenging heteronormative structures shaping digital interactions

Recently, my research has also explored AI collaboration in literature and art, focusing on protecting human creative labor in an evolving metaverse. My extensive experience in identifying AI-generated text at Sheffield, Glasgow, and now Stirling enable me to support students in ethical digital data governance, navigating appropriate usage in an overwhelmed artificial metaverse.