Research Report

Alcohol sponsorship of football Examining the nature of sponsorship relations for professional football teams across countries with varied restrictions on alcohol marketing

Details

Citation

Purves R, Critchlow N & Morgan A (2022) Alcohol sponsorship of football Examining the nature of sponsorship relations for professional football teams across countries with varied restrictions on alcohol marketing. Scottish Health Action on Alcohol Problems. https://www.shaap.org.uk/publication/alcohol-sponsorship-of-football-examining-the-nature-of-sponsorship-relations-for-professional-football-teams-across-countries-with-varied-restrictions-on-alcohol-marketing/

Abstract
The report examines the extent of alcohol sport sponsorship in the top tier of professional football across 10 European nations and explores to what extent different approaches to restricting alcohol sports sponsorship impacts the sponsorship arrangements of football clubs in these countries.

StatusPublished
FundersScottish Health Action on Alcohol Problems
Publication date30/11/2022
Publication date online30/11/2022
Publisher URLhttps://www.shaap.org.uk/…cohol-marketing/

People (3)

Dr Nathan Critchlow

Dr Nathan Critchlow

Research Fellow, Institute for Social Marketing

Miss Amber-Jane Morgan

Miss Amber-Jane Morgan

Research Assistant, Institute for Social Marketing

Dr Richard Purves

Dr Richard Purves

Senior Research Fellow, Institute for Social Marketing

Projects (1)