Book Chapter

Stakeholder marketing and the subversion of public health

Details

Citation

Hastings G & de Andrade M (2016) Stakeholder marketing and the subversion of public health. In: Spotswood F (ed.) Beyond behaviour change: Key issues, interdisciplinary approaches and future directions. Bristol: Policy Press, pp. 181-198. https://policypress.co.uk/beyond-behaviour-change; https://doi.org/10.1332/policypress/9781447317555.003.0009

StatusPublished
Publication date28/02/2016
PublisherPolicy Press
Publisher URLhttps://policypress.co.uk/beyond-behaviour-change
Place of publicationBristol
ISBN978-1447317555
eISBN978-1447323310

People (1)

Professor Gerard Hastings

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing