Book Chapter

Retailer Image – conceptualisation, formation, methods and perspectives in previous research

Details

Citation

Burt S, Johansson U & Thelander A (2010) Retailer Image – conceptualisation, formation, methods and perspectives in previous research. In: Burt S, Johansson U & Thelander A (eds.) Consuming IKEA : different perspectives on consumer images of a global retailer. Lund Studies in Economics and Management, 118. Lund, Sweden: Lund University Press, pp. 1-23. https://lup.lub.lu.se/search/publication/2007272

StatusPublished
Title of seriesLund Studies in Economics and Management
Number in series118
Publication date31/12/2010
PublisherLund University Press
Publisher URLhttps://lup.lub.lu.se/search/publication/2007272
Place of publicationLund, Sweden
ISSN of series0284-5075
ISBN9789185113422

People (1)

Professor Steve Burt

Professor Steve Burt

Professor, Marketing & Retail