Authored Book

The marketing matrix: how the corporation gets its power - and how we can reclaim it

Details

Citation

Hastings G (2012) The marketing matrix: how the corporation gets its power - and how we can reclaim it. First ed. Abingdon, UK: Routledge. http://www.routledge.com/books/details/9780415678629/

StatusPublished
Publication date31/12/2012
PublisherRoutledge
Publisher URLhttp://www.routledge.com/books/details/9780415678629/
Place of publicationAbingdon, UK
ISBN978-0415678629

People (1)

Professor Gerard Hastings

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing