The Digital Advertising Machine: Programmatic and its vicissitudes
Alternative title Programmatic and its vicissitudes
Book Chapter
Details
Citation
MacRury I (2024) The Digital Advertising Machine: Programmatic and its vicissitudes [Programmatic and its vicissitudes]. In: MacRury I & Manika D (eds.) London: Routledge, pp. 162-183. https://doi.org/10.4324/9781003168485
| Status | Published |
|---|---|
| Publication date | 31/12/2024 |
| Publication date online | 31/12/2024 |
| Publisher | Routledge |
| Place of publication | London |
| ISBN | 9780367767730 |
| eISBN | 9781003168485 |
People (1)
Professor in Comms., Media and Culture, Communications, Media and Culture