Book Chapter

The Digital Advertising Machine: Programmatic and its vicissitudes

Alternative title Programmatic and its vicissitudes

Details

StatusPublished
Publication date31/12/2024
Publication date online27/12/2024
PublisherRoutledge
Place of publicationLondon
ISBN9780367767730
eISBN9781003168485

People (1)

Professor Iain MacRury

Professor Iain MacRury

Professor in Comms., Media and Culture, Communications, Media and Culture