Professor in Comms., Media and Culture
Communications, Media and Culture Stirling
Ofcom
Research, Evidence and Evaluation Working Group
External Examiner
University of Leeds
External Examiner, Media Programmes, University of Leeds
Branded Content Governance Project ESRC/ AHRC joint supported
International comparative analysis of governance arrangements in respect of media policy and institutional regulation of branded content in the promotional industries across Europe and selected other international sites.
Deputy Chair; GUEP (General University Research Ethics Panel)
Deputy Chair, GUEP, University of Stirling
Deputy Chair "REG": University Reserach Environment Group
Keynote
The future for online advertising in the UK -policy, regulation and market development
MacRury I (2025) The future for online advertising in the UK -policy, regulation and market development. Westminster Media Forum policy conference, London, Online, 23.06.2025-23.06.2025.
Project Report
Branded Content Governance: Problems and Mitigations.
MacRury I, Hardy J & Nunez-Gomez P (2025) Branded Content Governance: Problems and Mitigations.. ESRC & AHRC. London: UAL. https://doi.org/10.25441/arts.29424842.v1
Presentation / Conference Contribution
Creativity after AI: Rethinking 'Creativity' in the Fourth Industrial Revolution
MacRury I (2025) Creativity after AI: Rethinking 'Creativity' in the Fourth Industrial Revolution [Creativity after AI?]. The Second International Conference on Cross-Cultural Communication(2025), The Second International Conference on Cross-Cultural Communication(2025) Xinxiang city, Henan province China., 09.05.2025-10.05.2025.
Book Chapter
Online culture spaces in offline commercial places
Esteves V (2024) Online culture spaces in offline commercial places. In: MacRury I & Manika D (eds.) Digital Advertising Evolution. 1 ed. London: Routledge, pp. 108-120. https://doi.org/10.4324/9781003168485-10
Book Chapter
The Digital Advertising Machine: Programmatic and its vicissitudes
MacRury I (2024) The Digital Advertising Machine: Programmatic and its vicissitudes [Programmatic and its vicissitudes]. In: MacRury I & Manika D (eds.) London: Routledge, pp. 162-183. https://doi.org/10.4324/9781003168485
Book Chapter
Digital advertising histories and futures: Approaching the Fourth Industrial Revolution
MacRury I (2024) Digital advertising histories and futures: Approaching the Fourth Industrial Revolution. In: MacRury I & Manika D (eds.) Digital Advertising Evolution. London: Routledge. https://doi.org/10.4324/9781003168485-3
Edited Book
MacRury I & Manika D (eds.) (2024) Digital Advertising Evolution. https://www.routledge.com/Digital-Advertising-Evolution/MacRury-Manika/p/book/9780367767730?srsltid=AfmBOoojFx8yoU1MHnCdc_-bzOejqNxANZi82fZMTD1zhQ5a05VGlERR
Book Chapter
Introduction: Advertising at a juncture
MacRury I & Manika D (2024) Introduction: Advertising at a juncture. In: Digital Advertising Evolution. Routledge, pp. 1-20. https://doi.org/10.4324/9781003168485-1
Project Report
Mapping The Media Marketing Ecology
Hardy J, MacRury I, Nuñez-Gomez P, Rangel C, Kubicka H, Sanchez-Rebato Valiente C, Gloria Vazquez Rodriguez L & Estables M (2024) Mapping The Media Marketing Ecology. BGC. BCG Publications. London. https://doi.org/10.25441/arts.26096632.v1
Book Chapter
Branded Content And Long-Form Semiotics: The Case Of Snackmasters
MacRury I (2023) Branded Content And Long-Form Semiotics: The Case Of Snackmasters [Branded Content And Long-Form Semiotics]. In: Canter A (ed.) Twenty Years, Another Branded Content Story. London: Branded Content Marketing Association, pp. 76-87. https://www.thebcma.info/training/research.html
Project Report
Policy Briefing: branded content governance project
Hardy J, Kubicka H, MacRury I, Núñez Gómez P & Rangel Pérez C (2023) Policy Briefing: branded content governance project. UAL/ UoS/ UCM. London. https://www.arts.ac.uk/__data/assets/pdf_file/0039/398892/Online-Advertising-Regulation_Policy-Briefing.pdf
Book Chapter
Yates C & MacRury I (2022) Shameful and shameless: projecting triumph and humiliation in the Brexit era; A psychosocial-group methodological approach. In: Gerodimos R (ed.) Interdisciplinary Applications of Shame/Violence Theory: Breaking the Cycle. London: Palgrave Macmillan.
Book Chapter
Taking the biscuit: Exploring influencers, advertising, and regulation
MacRury I (2021) Taking the biscuit: Exploring influencers, advertising, and regulation. In: Yesiloglu S & Costello J (eds.) Influencer Marketing: Building Brand Communities and Engagement. London: Routledge, pp. 250-270. https://www.routledge.com/Influencer-Marketing-Building-Brand-Communities-and-Engagement/Yesiloglu-Costello/p/book/9780367338688
Article
Empathy An Impossible Task? Engaging with Groups in a Troubling Brexit Landscape
Yates C & MacRury I (2021) Empathy An Impossible Task? Engaging with Groups in a Troubling Brexit Landscape. Psychoanalysis, Culture and Society, 26 (4), pp. 473-496. https://doi.org/10.1057/s41282-021-00238-0
Edited Book
Hardy J, MacRury I & Powell H (eds.) (2018) The Advertising Handbook, 4th ed. Media Practice. London: Routledge. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
Book Chapter
MacRury I (2018) Advertising creativity. In: Hardy J, Powell H & MacRury I (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 175-199. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
Book Chapter
What is an Advertising Agency in the Twenty-First Century?
MacRury I (2018) What is an Advertising Agency in the Twenty-First Century?. In: Hardy J, Macrury I & Powell H (eds.) The Advertising Handbook. 4th ed. Media Practice. Routledge, pp. 16-43. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835
Other
MacRury I & Yates C (2018) Brexit and Empathy. ESRC Festival of Social Science 2018, Bournemouth, 10.11.2018-10.11.2018.
Book Chapter
Liminal identities, an evolving field of work
MacRury I (2018) Liminal identities, an evolving field of work. In: Canter A (ed.) Fifteen Years, A Branded Content Story. Branded Content Marketing Association, pp. 96-102. https://www.thebcma.info/
Article
Branded content: rupture, rapture and reflections
MacRury I (2017) Branded content: rupture, rapture and reflections. Journal of Promotional Communications, 5 (3), pp. 248-259. http://www.promotionalcommunications-org.merj.info/index.php/pc/issue/view/17
Article
Identity Theft in the Talented Mr. Ripley: A Post-Panel Discussion
Leipacher M, Hughes C, Kahr B, MacRury I & Yates C (2017) Identity Theft in the Talented Mr. Ripley: A Post-Panel Discussion. Free Associations, (70), pp. 135-150. http://freeassociations.org.uk/FA_New/OJS/index.php/fa/article/view/156
Book Chapter
MacRury I (2016) Olympic legacy. In: Viehoff V & Poynter G (eds.) Mega-event cities: Urban legacies of global sports events. Abingdon: Routledge, pp. 23-32. https://www.routledge.com/Mega-event-Cities-Urban-Legacies-of-Global-Sports-Events-1st-Edition/Viehoff-Poynter/p/book/9781472440174
Article
Framing the mobile phone: The psychopathologies of an everyday object
MacRury I & Yates C (2016) Framing the mobile phone: The psychopathologies of an everyday object. CM: Communication and Media, 11 (38), pp. 41-70. https://doi.org/10.5937/comman11-11517
Book Chapter
MacRury I (2015) Paralympic branding. In: Poynter G, Viehoff V & Li Y (eds.) The London Olympics and Urban Development: The Mega-Event City. 1st ed. London: Taylor and Francis, pp. 235-252. https://doi.org/10.4324/9781315758862
Article
Yim MY, Sauer PL, Williams J, Lee S & Macrury I (2014) Drivers of attitudes toward luxury brands: A Cross-National Investigation into the roles of Interpersonal Influence and Brand Consciousness. International Marketing Review, 31 (4), pp. 363-389. https://doi.org/10.1108/IMR-04-2011-0121
Dataset
Drivers of Attitudes Toward Luxury Brands Measure
Yim MY, Sauer PL, Williams J, Lee S & MacRury I (2014) Drivers of Attitudes Toward Luxury Brands Measure.
Book Review
MacRury I (2014) Book Review: New Dimensions of Doctor Who: Adventures in Space, Time and Television. London: IB Tauris. Hills, M.(ed)(2013). Review of: New Dimensions of Doctor Who: Adventures in Space, Time and Television. Hills, M. (ed), London: I B Tauris, 2013, 256pp. ISBN: 9781845118662. Media Education Research Journal (MERJ), 4 (2), pp. 86-91. http://merj.info/wp-content/uploads/2014/01/MERJ_4-2-Book-Reviews.pdf
Authored Book
The Inner World of Doctor Who: Psychoanalytic Reflections in Time and Space
MacRury I & Rustin M (2014) The Inner World of Doctor Who: Psychoanalytic Reflections in Time and Space. The Psychoanalysis and Popular Culture Series. London: Routledge.
Book Chapter
MacRury I (2013) Involving East London Communities: the evocative Olympic Games and the emergence of a prospective 'legacy'. In: Girginov V (ed.) Handbook of the London 2012 Olympic and Paralympic Games: Volume One: Making the Games. Routledge Handbooks. London: Routledge, pp. 147-160. https://www.routledge.com/Handbook-of-the-London-2012-Olympic-and-Paralympic-Games-Volume-One-Making/Girginov/p/book/9781138694507
Book Chapter
Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space
MacRury I (2013) Back to the Future: Gifts, Friendship, and the Re-Figuration of Advertising Space. In: McAllister MP & West E (eds.) Routledge Companion to Advertising and Promotional Culture. Routledge Media and Cultural Studies Companions. London: Routledge, pp. 357-372. https://doi.org/10.4324/9780203071434-40
Edited Book
London After Recession: A Fictitious Capital?
Poynter G, Calcutt A & MacRury I (eds.) (2012) London After Recession: A Fictitious Capital?. London: Routledge. https://www.routledge.com/London-After-Recession-A-Fictitious-Capital/MacRury-Poynter/p/book/9781138278950
Edited Book
MacRury I (ed.) (2012) Advertising. Critical Concepts in Media and Cultural Studies. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415577113
Book Chapter
The Apprentice: Realities and Fictions for the London Skyline
MacRury I (2012) The Apprentice: Realities and Fictions for the London Skyline. In: Poynter G, MacRury I & Calcutt A (eds.) London after Recession: A Fictitious Capital?. London: Ashgate, pp. 124-146. https://doi.org/10.4324/9781315592909-16
Book Review
MacRury I (2012) Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World’s Best Known Brand - and a Multibillion Dollar Global Franchise. Review of: Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand, Michael Payne, London: Praeger, 2006, 366 pp. ISBN: 9780275990305. International Journal of Advertising, 31 (4), pp. 923-924. https://doi.org/10.2501/ija-31-4-923-924
Article
Humour as 'social dreaming': Stand-up comedy as therapeutic performance
MacRury I (2012) Humour as 'social dreaming': Stand-up comedy as therapeutic performance. Psychoanalysis, Culture and Society, 17 (2), pp. 185-203. https://doi.org/10.1057/pcs.2012.20
Book Review
Book Review: Andrew McStay, Digital Advertising
MacRury I (2012) Book Review: Andrew McStay, Digital Advertising. Review of: Digital Advertising by Andrew McStay, Palgrave, London, 2010, 288 pp. ISBN: 9780230222410. Cultural Sociology, 6 (1), pp. 131-133. https://doi.org/10.1177/1749975511430779b
Article
'Team GB' and London 2012: The Paradox of National and Global Identities
MacRury I & Poynter G (2010) 'Team GB' and London 2012: The Paradox of National and Global Identities. International Journal of the History of Sport, 27 (16-18), pp. 2958-2975. https://doi.org/10.1080/09523367.2010.508280
Policy Document
MacRury I & Poynter G (2010) Local Development Benefits from Staging Global Events: Achieving the Local Development Legacy from 2012. Organisation for Economic Co-operation and Development (OECD). London: OECD Publishing. https://doi.org/10.1787/5kgj3lb83kd0-en
Edited Book
Olympic Cities: 2012 and the Remaking of London
MacRury I & Poynter G (eds.) (2009) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Ashgate Publishing, Ltd. https://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492
Book Chapter
Advertising universities: re-presenting complex products in a difficult marketplace
MacRury I & Hawkin S (2009) Advertising universities: re-presenting complex products in a difficult marketplace. In: Powell H, Hardy J, Hawkin S & Macrury I (eds.) The Advertising Handbook. 3rd ed. Media Practice. London: Routledge, pp. 148-161. https://www.routledge.com/The-Advertising-Handbook/Hardy-Macrury-Powell/p/book/9781138678835; https://doi.org/10.4324/9781315881416
Book Chapter
Sponsorship, advertising and the Olympic Games
MacRury I (2009) Sponsorship, advertising and the Olympic Games. In: Powell H, Hardy J, Hawkin S & MacRury I (eds.) The Advertising Handbook. 3rd ed. London: Routledge, pp. 129-147. https://doi.org/10.4324/9781315881416
Book Chapter
Branding the Games: Commercialism and the Olympic city
MacRury I (2009) Branding the Games: Commercialism and the Olympic city. In: Poynter G & MacRury I (eds.) Olympic Cities: 2012 and the Remaking of London. Design and the Built Environment. London: Routledge, pp. 43-72. http://www.routledge.com/Olympic-Cities-2012-and-the-Remaking-of-London/MacRury-Poynter/p/book/9781138275492
Authored Book
MacRury I (2009) Advertising. London: Routledge. https://www.routledge.com/Advertising/MacRury/p/book/9780415251266
Book Chapter
MacRury I (2008) Advertising. In: Albertazzi D & Cobley P (eds.) The Media: An Introduction. 3rd ed. London: Routledge, pp. 258-276.
Article
Re-thinking the Legacy 2012: The Olympics as commodity and gift
MacRury I (2008) Re-thinking the Legacy 2012: The Olympics as commodity and gift. Twenty-First Century Society: Journal of the Academy of Social Sciences, 3 (3), pp. 297-312. https://doi.org/10.1080/17450140802447238
Article
The Regeneration Games: Commodities, Gifts and the Economics of London 2012*
Macrury I & Poynter G (2008) The Regeneration Games: Commodities, Gifts and the Economics of London 2012*. International Journal of the History of Sport, 25 (14), pp. 2072-2090. https://doi.org/10.1080/09523360802439254
Book Chapter
The Airport Next Door: London City Airport – Regeneration, Communities and Networks
Macrury I (2008) The Airport Next Door: London City Airport – Regeneration, Communities and Networks. In: Cohen P & Rustin MJ (eds.) London's Turning: The Making of Thames Gateway. Design and Built Environment. London: Routledge, pp. 239-260. https://www.routledge.com/Londons-Turning-The-Making-of-Thames-Gateway/Rustin-Cohen/p/book/9781138266131
Book Chapter
'Alright on the night?' Envisioning a 'night-time economy' in the Thames Gateway
Berzins K & Macrury I (2008) 'Alright on the night?' Envisioning a 'night-time economy' in the Thames Gateway. In: Cohen P & Rustin MJ (eds.) London’s Turning: The Making of Thames Gateway. Design and the Built Environment. London: Routledge, pp. 189-207. https://www.routledge.com/Londons-Turning-The-Making-of-Thames-Gateway/Rustin-Cohen/p/book/9781138266131
Article
Institutional creativity and pathologies of potential space: The modern university
MacRury I (2007) Institutional creativity and pathologies of potential space: The modern university. Psychodynamic Practice, 13 (2), pp. 119-140. https://doi.org/10.1080/14753630701273058
Consultancy Report
The secret life of cars and what they reveal about us
Benson R, MacRury I & Marsh P (2007) The secret life of cars and what they reveal about us. Not Actual Size on behalf of BMW. London. https://www.dezeen.com/2007/07/22/the-secret-life-of-cars-by-bmw/
Consultancy Report
A Lasting Legacy for London? Assessing the legacy of the Olympic Games and Paralympic Games
Poynter G, Blake A, MacRury I, Roberts E, Jaunky G & Berzins K (2007) A Lasting Legacy for London? Assessing the legacy of the Olympic Games and Paralympic Games. London Assembly. London. https://www.london.gov.uk/sites/default/files/gla_migrate_files_destination/archives/assembly-reports-econsd-lasting-legacy-uel-research.pdf
Thesis
Advertising readerships : psychosocial change in Britain 1950-1995.
MacRury I (2000) Advertising readerships : psychosocial change in Britain 1950-1995.. PhD. University of East London. https://repository.uel.ac.uk/item/86q0x
Authored Book
Richards B, MacRury I & Botterill J (2000) The Dynamics of Advertising. London: Routledge. https://www.routledge.com/The-Dynamics-of-Advertising/Botterill-MacRury-Richards/p/book/9789058230850
Edited Book
Buy This Book: Studies in Advertising and Consumption
Nava M, Blake A, MacRury I & Richards B (eds.) (1997) Buy This Book: Studies in Advertising and Consumption. London: Routledge. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321
Book Chapter
Advertising and the modulation of narcissism: The case of adultery
MacRury I (1997) Advertising and the modulation of narcissism: The case of adultery. In: Nava M, Blake A, MacRury I & Richards B (eds.) Buy This Book: Studies in Advertising and Consumption. London: Routledge, pp. 239-254. https://www.routledge.com/Buy-This-Book-Studies-in-Advertising-and-Consumption/Nava-Blake-MacRury-Richards/p/book/9780415141321