Project Report
Details
Citation
MacRury I, Hardy J & Nunez-Gomez P (2025) Branded Content Governance: Problems and Mitigations.. ESRC & AHRC. London: UAL. https://doi.org/10.25441/arts.29424842.v1
Abstract
From influencer posts, sponsored podcasts and product placements
to AI-generated ads and personalised recommendations, branded
content is central to the media we use every day. As media and
marketing become more intertwined, it’s increasingly important to
understand how this content is created, experienced — and regulated.
This report sets out the summary analysis and recommendations
made by the Branded Content Governance Project (BCGP). It
is designed to serve as an executive summary for our analysis
of ‘problems’ relating to branded content practices and to the
governance of branded content, and ‘mitigations’, actions that could
help to remove or reduce those problems. Our analysis is set out in
greater detail in other project reports and outputs that are referenced
below.
Keywords
Branded Contnet; AI; Regualtion; Governance; Imapct
Status | Published |
---|---|
Funders | Economic and Social Research Council and Arts and Humanities Research Council |
Publication date | 30/06/2025 |
Publication date online | 30/06/2025 |
Publisher | UAL |
Place of publication | London |
People (1)
Professor in Comms., Media and Culture, Communications, Media and Culture